Specializations

During my career, spanning over 30 years, I worked on a broad scale of research types, both in the Netherlands and abroad.
Within this vast experience I can point out a number of clear specializations:

· Usage & Attitude research
· Image research
· Brand positioning
· Idea generation
· Concept screening
· Concept testing/ concept screening
· Product/ taste testing
· Pack tests
· Name testing
· Price research
· Commercial tests
· Retail research